What is a unicorn? When I'm talking about a unicorn, I'm not talking about the mythical creature. I'm actually talking about an ad on the Amazon Ad platform that does a couple of things. You don't bid very high.You bid in the 20 to 40-cent … [Read more...]
How I Increased My Book Royalties 50% with Amazon Ads
I've been getting a lot of questions about how I increased my book royalties this year by 50% from using just Amazon ads. And the three things I did was one, I really started focusing on creating more ads every week. Amazon needs a … [Read more...]
Attention: Ignore These 3 Amazon Ad Stats
There are three statistics on Amazon's ad platform that you should absolutely ignore in 99.9% of cases. The first one is Orders. So the number of orders that came in through your ads Amazon seems like they're tracking is actually getting … [Read more...]
Are Amazon Ads Worth It?
A lot of people ask me if Amazon ads are worth it, and I have to say yes for three big reasons. First and foremost, you've got this platform where people are actually buying the books. You're advertising on these other pages on Amazon on the search … [Read more...]
Why Your Free MailChimp Account is Costing You Fans
Everything you get for free comes with a price. In many cases, the items and services you get with a cost of zero dollars and zero cents are lower in quality. These bargains that have been discounted to the point of nothingness may come with a catch … [Read more...]
5 Reasons You Should Sell Your Books Harder
Selling books is hard work, but it becomes even harder when you're hesitant. If you hold back on writing the most compelling book descriptions, emails to readers, and author bios possible, you'll sell fewer copies. You shouldn't scream "buy my books" … [Read more...]
The Next Wave of Self-Publishing Success
It's good that you missed the gold rush. Sure, hundreds of thousands of sales and a few newspaper articles about you would've been nice, but the tactics of the early self-publishing days were doomed to fail. Many of the same scammers who made out … [Read more...]