Okay blurb writers and users out there.
I am a big fan of using a call to action at the end of my blurbs.
And I know that https://www.youtube.com/watch?v=GiJ3kULP2Y4&t=2snot everybody is.
What is a call to action?
It’s when you actually ask the readers to go buy your book.
It’s usually the last thing in your description, where you say, “Buy this book to open a new adventure today!”
Now, why do I like to do this?
Because it’s a time tested sales page tactic.
It’s used in every kind of marketing there is because it works.
And since a book description is a form of marketing, it makes sense we need a call to action.
I like to think of readers as not being 100 percent focused on your sales page.
I think of them as folks who have seven different windows open on their internet browser.
Their kid is pulling at their ankles, and the TV’s blaring, and they’re on the phone.
Let’s say they’re a little distracted.
And so anything that pulls them away is a potential danger to them not buying your book.
But everything you do to try to clue them into buying is a great thing.
And so I like to include that call to action to try to push through all those distractions.
Get the reader to buy before something else takes their attention because something else definitely will.
What do you do to persuade your fans-in-waiting to take action?