The author community makes a lot of assumptions.
It’s hard not to, right?
You hear something in a Facebook group or during a webinar, and you’re told something doesn’t work anymore.
Facebook ads don’t work anymore.
Amazon ads don’t work anymore.
Email marketing is dead.
But here’s the thing: when you make an assumption like that, you’re lacking the data to back it up.
And there is a chance that maybe you’ll be really good at writing emails.
Or you become expert at honing in on targets on Facebook.
Maybe something that didn’t work for one author might actually be work just fine for you.
Now I’m not suggesting you try to do everything because you’ll get overwhelmed.
But you can’t just assume that something won’t work for you.
You do have to use a bit of trial and error when you’re marketing your books.
But if you put in that effort to try things, I recommend you go wholeheartedly into them.
Don’t try to do everything that looks promising in a half-baked way.
Try one thing at a time.
Run Facebook ads, test them for a whole month and try a bunch of campaigns.
Or maybe you try email marketing and you build up your list, not just to 50, not just to a hundred, but to a thousand people, using sites like BookFunnel and Prolific Works, and you have great success.
Just saying you need to give something your all before you know whether or not it truly works for you 🙂