I’m always worried that authors are making some bad decisions when it comes to money.
So I wanted to point out the three big ones, the three big mistakes that I see.
Just in case you are about to make them or so that you can correct them!
So first and foremost, I see a lot of authors really try to use a set it and forget it mindset.
This would be wonderful, but there are a lot of ad platforms like BookBub and Facebook that if you just leave them running, they’ll be happy to spend all your money.
And even Amazon, if you accidentally have a higher bid on your ads, you’ll spend a decent amount of change.
I also see writers trying to calculate if an ad has been successful forgetting to look at read-through.
Do know how many of your readers go on to buy book two, three, or the whole series?
If you don’t calculate the read-through, that can be a problem.
Because if you’re only breaking even on book one you might think you should turn off the ad.
But in reality, people will go on and buy the other books in the series, so you’re going to make a profit.
And then, lastly, people just look for data in the wrong places.
The Amazon ad dashboard is terrible at tracking sales!
So if you look there for sales generated from your ads came from, you’ll be misled.
You need to look at your KDP dashboard, or your KDP beta dashboard for your earnings, and only look at the ad dashboard just for ad spend and clicks.
I hope you found these helpful!