https://www.youtube.com/watch?v=8aRdc02byUI One of the best ways to save costs on anything, whether it be furniture, or publishing, or who knows what, is to do it yourself. But if you are going to do something with your books and you're … [Read more...]

https://www.youtube.com/watch?v=cOseJHHnHwI The self-publishing world is interesting in that there are some people out there who say spending even a dollar on putting your book out into the world is a waste. And then there are people getting … [Read more...]

https://www.youtube.com/watch?v=gAv1lF9YTQU I think in the author community we get a little launch crazy. We get excited about our book launches and then forget about our back catalogue. But there are actually ways that you can revive … [Read more...]

https://www.youtube.com/watch?v=lCQ16yoSmYI It's been a few months since I started releasing a video almost every day. Maybe I'm a little bit crazy, doing this on almost every social media platform, but I actually think that authors can get … [Read more...]

You want to get the most out of every dollar you put into Amazon ads. And from a financial standpoint, you want to make sure you're advertising books that are profitable. This of course you can test. You want to try advertising books that … [Read more...]

https://www.youtube.com/watch?v=_ymGt347HvM I know there are a lot of authors out there who live in more suburban or more rural areas than I do and they might wonder, "How do I make being an author and being an entrepreneur work in Chicago?" … [Read more...]

https://www.youtube.com/watch?v=ZmS4WVfRDVc I'm not an organized person by trade. Back in second grade, I remember my parents took me to the school counselor. They were trying to get me to work on not stuffing all the papers into my bag … [Read more...]

https://www.youtube.com/watch?v=4jZmIKWZN4Q People often point out how I seem to do a million different things and get them all done. Of course, I really appreciate those kind words. But one of the ways that I get a lot of stuff done is … [Read more...]

https://www.youtube.com/watch?v=aUvmomgcp-M I don't fully understand it, but it seems like a lot of authors want to see their ads in action. They ask, "Where does my Amazon ad show up? I want to check my ad is working by making it show … [Read more...]

https://www.youtube.com/watch?v=TfWnpJsziZk When you're running ads for the first time, there's a lot of questions you might have. One of the questions I get a lot is, “What are impressions?” “How do you get them?” “What do they … [Read more...]