Even running a successful book description writing company, I only truly understood the value of a great blurb when I dove into the numbers.
And there are important factors you need to consider, like conversion rate and profit, when you are deciding to change or tweak your book description.
Your conversion rate is how many clicks it takes for someone to go and buy your book.
If it’s 10 or more, well, that can be a problem because that usually doesn’t end up leading to profit.
It might, if you have a higher-priced book or you have a lot of readthrough in your series, then you could be in overall profit.
But before you really decide to tweet your book description, I suggest you check your conversion rate.
I also strongly recommend you look at just the top-down, biggest, most important numbers.
These are: how much you’ve spent on advertising, and how much you’ve earned from book sales.
And if you’re in KDP Select, then you need to know your page reads from Kindle Unlimited.
Because it’s easy to think, “Oh, this needs to change, that needs to change,” until you look at the numbers.
You might be surprised to find out you made some money that month.
Maybe you thought you were losing money, but you looked at the real numbers and found you’re making money.
And so, when you are trying to decide whether to change your book description, figure out how many clicks it takes to get a sale or a full Kindle Unlimited read.
Then work out if you earned money last month, because maybe if both are in good shape, you don’t need to change your blurb.
But only data will tell you that story.