When you’re running ads for the first time, there’s a lot of questions you might have.
One of the questions I get a lot is, “What are impressions?”
“How do you get them?”
“What do they mean?”
Well an impression is when someone sees your ad, even if it’s just for a moment, they see your ad in a search.
Or they see it on a carousel on sponsored products.
Even if they scroll right by it, it counts as an impression.
You don’t pay for impressions.
Impressions are completely free, so it’s basically free advertising until you get clicks.
Clicks are when someone engages with your ad by clicking on it to get to your sales page.
So how do you get more impressions?
Well, running more ads is one way.
Looking at my own ads, I have hundreds and hundreds of campaigns, and just in a given day I had 600 different ads getting at least one impression.
A lot of them didn’t get clicks, but I don’t mind because my book was still shown in a lot of places and many people got to see it, for free.
But what does it mean when your ad is getting no impressions?
It means that you haven’t gotten Amazon’s attention.
You need to try things like raising the budget, not the bid, and you need to try to shorten the campaign duration to see if it gets Amazon’s attention.
Raising the bid sky high will get you more impressions, but it may make your clicks too costly.
So when you see impressions on your dashboard, it just means someone is seeing your ad.
It also means it is showing on Amazon’s pages, and you’re not paying for a single one (until a customer clicks on one).