I think sometimes we can be spoiled by the successes of others.
We see these magical posts of people posting 100%, 200%, 300% return on investment.
And so we think, “Well, the only successful ad campaign is one where we are putting in $1 and getting $3 back.”
I don’t agree with that.
I believe anything above 1% is something to shoot for.
Even if you’re making a loss, there are gains to be made from doing the research components of running ads.
Then there’s the benefit of free impressions and exposure for your book.
But when it comes down to it, you need to determine how much profit is enough for you.
Because I can tell you now, there are authors out there who make $100,000 a year or more in profit who have under 50% ROI.
They put in $1 and get $1.50 Back.
Some may have even less than that, but they spend enough on their ads and they run enough ads, that this so-called lower profit ends up making them a lot of money.
There’s the one story I love to tell of Pierre Alex Jeanty, who has 40% ROI, but he spent $55,000 plus on ads in a given month and made a whole lot of profit.
So you do not need extreme ROI to make very good money.