As you may know, I subscribe to the low bid, high-profit philosophy of Amazon ads.
This means I don’t overspend, and don’t take any unnecessary risks with eating into my royalties.
But sometimes, when you place low bids for Amazon Ads, you reduce your chances of the ad serving in the first place.
It might not get many impressions or clicks at all due to that low bid.
Before you rush to raise your bid, I recommend trying an increase in your budget.
Only do this if you have a low bid (and don’t do this if you have a higher bid of 50 cents or more).
So assuming you have a low bid, up your budget.
If you have a longer campaign will run another three months, or doesn’t have an end date, you can try shortening your campaign duration.
If neither of those work after a couple of weeks, you can try to set up the ad again.
But this time, choose a shorter duration and a higher budget from the beginning.
I would recommend you do all of those things first before you increase the bid.
Because while increasing a bid will get your ad to serve more, it can come at too high a price.
And that might be at the cost of your hard-earned profit.