https://www.youtube.com/watch?v=aUvmomgcp-M I don't fully understand it, but it seems like a lot of authors want to see their ads in action. They ask, "Where does my Amazon ad show up? I want to check my ad is working by making it show … [Read more...]

https://www.youtube.com/watch?v=TfWnpJsziZk When you're running ads for the first time, there's a lot of questions you might have. One of the questions I get a lot is, “What are impressions?” “How do you get them?” “What do they … [Read more...]

https://www.youtube.com/watch?v=r8ZK53T6gQc I think sometimes we can be spoiled by the successes of others. We see these magical posts of people posting 100%, 200%, 300% return on investment. And so we think, "Well, the only successful ad … [Read more...]

As you may know, I subscribe to the low bid, high-profit philosophy of Amazon ads. This means I don't overspend, and don't take any unnecessary risks with eating into my royalties. But sometimes, when you place low bids for Amazon Ads, you … [Read more...]

https://www.youtube.com/watch?v=pZkbBNm4lig You may have noticed when you're choosing your book’s categories in KDP, it looks like you can only pick two. But after you publish your book or post your pre-order, you can actually appear in up to … [Read more...]

https://www.youtube.com/watch?v=Q7aE2SlWVcc I talk a lot about the anthology that I ran in 2016 and 2017 that did quite well on the back of Amazon ads. And one of the reasons the anthology did so well is because it was just perfect for Kindle … [Read more...]

https://www.youtube.com/watch?v=VmB6zWG0D1A Should you be running Amazon ads if your books are not exclusive through Amazon? That's a big question. I get it a lot. There's a lot of authors who have their books in Kobo, Apple, and Barnes … [Read more...]

https://www.youtube.com/watch?v=-OEYMZNmPdw I know when you're not necessarily selling a lot of books or making a ton of profit, it can be easy to become obsessed by the weird quirks of the Amazon ad dashboard. I have heard people bemoan the … [Read more...]

https://www.youtube.com/watch?v=CWkgRcfZltA Psst. I want to tell you a little secret. There are some self-published authors out there who make over $20 when they sell one book. How do they do that? Well, it's not by pricing the … [Read more...]

https://www.youtube.com/watch?v=XYHy6cEJCog If you’ve watched my videos or attended my training, you know I’ll often say that the data tells a story. When you look to see what your profit is, and how many clicks it takes for you to get a sale … [Read more...]