I’ve always loved the quote that I’ve heard attributed to Clint Eastwood: “Don’t just do something, stand there.”
(They were apparently discussing the internal process of acting.)
With your advertising campaigns, it’s not always all about the actions you take.
Sometimes it is about just standing there and waiting for the magic to happen.
With Amazon, you might create five, ten, or fifty new ads, and then you have to be patient.
Because they’re not all going to start serving right away.
Some will never get an impression, or a click.
But you have to sometimes wait it out.
This is not something authors like to hear.
Authors do not like to hear this concept that they’re not going to get immediate results,
But I really, really implore you to be willing to wait three or four weeks for some of these campaigns to do their thing.
Especially if you are going with the low bid philosophy.
If you are going with the low bid in an effort to get a high profit or a higher profit, then I strongly recommend you be willing to wait
Because you know what they also say: “Good things come to those who wait.”
So I’ll amend it and I will say, good book sales come to those who wait.
Be willing to exercise patience when you are creating your Amazon ad campaigns.