It’s been a few months since I started releasing a video almost every day.
Maybe I’m a little bit crazy, doing this on almost every social media platform, but I actually think that authors can get a lot out of running video content.
You can connect more with your readers in your existing groups and pages.
I’ve seen authors get a lot of mileage out of doing live videos and regular videos just into their reader groups.
You can also run videos on ads, not so much on Amazon, but on Facebook ads.
Here’s the interesting thing about videos and Facebook.
You may have heard the reports that Facebook inflated the numbers of organic video views, or be concerned by people just randomly stumbling on it.
But when you run videos in ads, you can actually create entire lookalike audiences.
Then you can retarget people who’ve seen your video to potentially join your email list.
This is great for nonfiction authors, certainly, but it can also work for fiction authors.
Imagine you, as the author, reading a chapter of your book.
You run that as an ad, and then you retarget people who watched half of it or more.
Now they’re a lot more likely to be warmer to joining your email list.
And those leads are a lot cheaper!
So video can do a lot, but you do have to get used to it.
Which is why I believe it’s important to create a lot of video if you’re going to use this in your business.
You need to get used to it, and that will lead to you getting good at it.
Which means you’ll be able to get the most out of it on your ads and in social media!