If you’re a non-fiction author, listen up.
Because I’m gonna tell you the secrets to writing an effective hook…
And honestly it’s not that secret.
It’s actually pretty standard with almost all non-fiction books that are self-help or how to or “how I did it.”
Everyone who’s searching for your book on Amazon or any of the other book platforms…
They’re looking to solve a problem.
So you need to say that your book is the solution to that problem.
The example I always give is about getting out of debt.
If you have a book that’s about getting outta debt, your hook would be something like:
“Are you drowning in debt?”
You’ve got the question that is a formation of their problem.
It’s in the form of a question so that they say “Yes!”
So that your target audience says “Yes.”
Then you wanna follow it with the solution.
The fact that your book is the solution.
“Discover the three-step system for clearing out your credit cards and taking that dream vacation.”
So really it’s about the problem in the form of a question and then framing that your book is the solution to that problem.
Fiction hooks are a lot more difficult in some ways ’cause they can be different from genre to genre.
Non-fiction hooks are almost always the same.
Problem: Struggling with debt?
Solution: Learn how to get out of it with this book.
So I hope that’s helpful for you.
I hope it helps you sell more copies.
Go out there and solve some problems for your target readers.