https://www.youtube.com/watch?v=l_wBztO-KB0 I got an interesting question in my Amazon ad school student group the other day. It was along the lines of “What do I do if my ads aren't making enough profit?” And I thought it was really … [Read more...]

https://www.youtube.com/watch?v=5FDwWOcx7Mo In one of my last videos, I talked about making money. In particular, about making additional profit from ads that are only making a little bit of money. But today I want to talk about what the … [Read more...]

I've always loved the quote that I've heard attributed to Clint Eastwood: "Don't just do something, stand there." (They were apparently discussing the internal process of acting.) With your advertising campaigns, it's not always all about the … [Read more...]

https://www.youtube.com/watch?v=lGqaGsABf9o I've tried to make the point for a while that Amazon ads are not set it and forget it. I have also shared the term “unicorn ad”. This is an ad that gets you a lot of clicks leading to sales or … [Read more...]

https://www.youtube.com/watch?v=3IgxYmKCdIo I was bullied as a kid, in middle school and in high school, and of course I didn't like it. And that could have been motivation for me to take that on, to want to go bully other people below me. … [Read more...]

https://www.youtube.com/watch?v=4M-H1Uw0teM There's a lot to be said about guilt. There's a lot to be said about skin in the game. There's a lot to be said for the reasons that we do the actions we do, the reasons that we do our work. … [Read more...]

https://www.youtube.com/watch?v=0ZBTPafv-Gc I've been thinking a lot about the concept of scaling your business. I talk to a lot of authors who are looking to scale their Amazon ads or their Facebook ads, but you also need to think … [Read more...]

https://www.youtube.com/watch?v=x1_A5JRCaVg The other day I talked about why run on sentences are bad in blurbs. They slow down the momentum and it leaves readers thinking that your book is going to be filled with complicated and … [Read more...]

https://www.youtube.com/watch?v=MOydzhIluVA So Amazon has again opened up new territories for their advertising products. Which begs the question, is it time to try to move into France and Italy and Spain, or do we stick with our US ads? … [Read more...]

https://www.youtube.com/watch?v=gcRefdC4xHI I'm a proud early riser. I have been for a long time. I used to get up early in high school to go work out at the gym with the wrestling team. This was a thing that was consistently in my … [Read more...]