All right you rare birds, you fiction and non-fiction writers.
I’ve got something for you.
So if you write fiction and non-fiction, like I do, like several of my friends do, and several of my clients do…
Let me tell you the advice that ends up being the right advice for almost all of them.
Advertise the heck out of your non-fiction first.
This is particularly true if you have a funnel: if you have a service, or product, or coaching on the backend.
Because you can make more money off the non-fiction with those things set up for yourself.
And if you’re interested in maintaining both, I’m not gonna go tell you,
“If you love writing fiction and non-fiction at the same time, then you have to pick just one forever.”
But you should focus on promoting the non-fiction first because the ad costs tend to be a little bit lower on Amazon.
And the backend type things you can have: services, products, coaching, whatever…
Can be higher and your funnel can be setup better for higher profit.
And then if you really wanna make the fiction work too, wait until you get that non-fiction humming along.
Wait until it’s making you some additional profit every month,
And then throw that money into the ads for the fiction.
Into the list building for the fiction.
Into the better editing and the better covers for the fiction.
You start with the non-fiction first.
Make that as stellar as you can make it.
And then you move onto the fiction.
So many non-fiction authors who also write fiction almost seem ashamed of their non-fiction,
But really the non-fiction is one of your best assets.
And I want to make sure you use it.
So go off and take that advice to the bank.
I hope you found this helpful, and that you have a great day.