I got an interesting question in my Amazon ad school student group the other day.
It was along the lines of “What do I do if my ads aren’t making enough profit?”
And I thought it was really interesting because you can earn a profit from Amazon ads, but it’s certainly not enough money to live on.
Maybe you’re only making twenty or thirty dollars in profit a month and you’re putting a fair bit of time into your ads.
It really did get me thinking about what can you do.
Amazon ads can be limited in their ability to take a series that is only slightly profitable and make it extremely profitable, because books are a low margin product.
You sell them for $2.99, you run ads that take $2 to make a sale, and then you might only make 5 cents profit on that sale.
A lot of it comes down to figuring out how to increase the profit of the series.
Can you write more books in it?
Can you write a new series that is going to have 10, 15 books in it?
Because the bigger profit margin comes when you have these big box sets with a lot of KU pages.
It comes when you have a long series.
I’ve talked to multiple people who make over $10 when they sell a copy of book one, purely based on the read-through.
It’s sometimes the case that not all series will be mega profitable, but you can create more deliberate opportunities for make a profit with a new series.