Show Business BSB 114

Today on the show, BPF trainer and writer John Phythyon and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy. To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: Blurb: Escape from Paradise D. Richard Ferguson

He thought it was paradise. Was he wrong?

Torn from his family, Adam lands in a world of giants, wild animals, and marauding mountain people. Unable to find his way home, he discovers an alluring paradise—a golden city where he builds a new life, safe from the terrors outside the walls. But when the city begins to crumble, a chance encounter with a strange little girl changes everything. She claims to know why he was brought into this world and the way back to his family, but insists he leave the doomed city and follow her to the high country to join the mountain people. Is she one of the many spies, sent to lure him into a trap? Or should he risk everything to follow her? With plenty of action, mystery, and suspense, Escape from Paradise will take you places you’ve never been and open windows of insight into life in the kingdom of God. Order your copy today and prepare to be thrilled, inspired, and changed. Targeted Takeaway: Ad copy may be a different beast than prose, but to be effective, it has to be evocative. It needs to show rather than tell. We do this by letting the reader see events through the eyes of the main character. We need to be inside the protagonist’s head, looking out at the world. A few details that tell us who the MC is and what they’re dealing with are necessary to get the message through. But we want to see the protagonist reacting to the events, not be told what’s happening. Show what they’re feeling/thinking as you reveal each plot twist. There’s no business like “show” business. Skip the tell and show us what the MC is feeling, and you’ll realize everything about is appealing – especially your sales.