Today on the show, BPF trainer and writer John Phythyon and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.
To watch video of this episode, view it on Facebook at Best Page Forward.
Here are this episode’s read-along selections:
Hypno-Planticus: An Alien Invasion Metaphysical Science Fiction
He’s being held hostage…no wait, he’s in an army…no wait, he’s trapped in fire. Wherever he is, he better figure it out if he wants to survive.
Stilhz isn’t sure what kind of fresh hell he keeps waking in, but what he does know is how eerily familiar everything is, yet oddly different. With a stolen alien plant being used against its own kind, Stilhz must figure out which side of the fight he is on before an entire race is destroyed one by one.
Includes bonus content consisting of two never before seen short stories–For My Boys and DUI Cry.
Every sentence in your blurb makes a promise to the reader about what sort of book you’re offering. From the hook to the final cliffhanger, if you introduce an idea, you have to bring it back around. Otherwise, readers can become confused about what sort of book it is.
Whether it’s tone, character details, or plot elements, an idea that crops up early in the blurb should make an appearance later. And in the later sentences, new concepts are jarring and cause readers to think they’re getting something different than they thought.
So make certain you’re fulfilling the promises you make. Living up to the expectations you create will bring home the result you want: A sale that leads to a satisfied reader.