Blow it up! BSB 121
Today on the show, BPF trainer and writer John Phythyon and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy. To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: Blurb: Millie by M. Ross Potter Being abducted by aliens wasn’t part of her plan… falling in love, either. She cannot trust any man again, least of all the tall, strong and mysterious alien warrior with whom she shares a cell or the burning and unexpected desire that awakens within her. Being kidnapped by an alien race was not in Millie Hoving’s plans, nor in those of her friends when they went to Las Vegas for a short vacation. But when they woke up in a cell inside an alien spaceship, they began looking for a way to escape and return to Earth … If only things were that easy. Bur’han doesn’t believe in soul mates . When the commander of his squad orders him to infiltrate a ship full of slaves and rescue the destined couple of the crown prince of the planet Zhelora, he believes it is just a great waste of time. Soulmates do not exist, they are just stories that grandmothers tell their grandchildren to distract them from the war against the Anhamenkthys. But if that little, defenseless, curvy human who awakens every protective instinct she possesses turns out to be the lifemate of her future king, Bur’han does not intend to hand her over. You will make it yours regardless of the consequences. Targeted Takeaway: Ad copywriters are rebels. They may not have tons of piercings, toss tea in Boston Harbor, or fly X-wings. But they are bomb-throwing radicals intent on overthrowing tyranny. And their target is the rules of English grammar. Chafing under the oppression of restrictive rules thunk up by boring dudes centuries before they were born, the copywriter fights for linguistic freedom. But these literary psychopaths are not rebels without a cause. Oh, no. They have a worthy aim in mind: Sell more books. They use fragments and begin sentences with conjunctions – anything that makes for dynamic, punchy copy that gets a click on that buy button. So join the revolution, my friends! Embrace your inner rule-breaker to bring energy, agency, and most importantly, conversion to your blurbs!