There are three statistics on Amazon’s ad platform that you should absolutely ignore in 99.9% of cases.
The first one is Orders.
So the number of orders that came in through your ads Amazon seems like they’re tracking is actually getting worse and worse as time goes.
So the number of orders that come through your ads which does not include any pages read on Kindle Unlimited.
And even the number of orders is usually wrong.
So if it says 5, you may have actually gotten more orders through an ad.
Sales are equally difficult to know especially if you are getting sales of your paperbacks and your ebooks and they’re all mashed up together.
It’s really difficult to know if your sales are strong for an ad. or if they’re not especially because Amazon doesn’t do a great job of tracking them.
And then the third thing is ACoS, also known as Advertising Cost of Sale.
And because it uses your inaccurate sales numbers, ACoS is always inaccurate.
Even according to KDP support, these numbers are inaccurate.
You cannot really go by ACoS.
There are far better statistics to use.
I am going to talk about which statistics you should actually be using during my 5-day Amazon ad profit challenge.
I’ll go into all the details then.
Until then, I appreciate you reading this.
Have a wonderful day!