Today on the show, BPF trainer and writer John Phythyon and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.
To watch video of this episode, view it on Facebook at Best Page Forward.
Here are this episode’s read-along selections:
The Undine’s Tear (Rise of the Grigori Book 1)
She’s destined to save the world . . . if she doesn’t destroy it first.
As the most powerful healer in three millennia, Calandra has been raised to save the all-female undine race using siren magic to bond a human man. She’s always done what’s expected of her—except that time she promised to free a boy named Osaze, even if discovery means a death sentence. But with her powers getting weaker instead of stronger, following through on her promise might mean she can’t fulfill her destiny—and then who would save her island?
Across the sea in England, her brother Zale is trying to outrun the merman identity he despises. When a beautiful sphinx-like angel tells him he’s the first male of his kind in three thousand years, he’s thrust on a quest to rescue his mother and the sister he’s never met from an Order as old as the Earth itself. But if he can’t control his fearsome elemental powers, he may destroy everything he’s trying to save.
Meanwhile, Calandra is desperate to prevent the Madness that plagues all the powerful healers before she causes an accident like the one that sank Atlantis. When a mysterious dream spirit promises the answers she seeks, she jumps at the opportunity to train with him. But the more she learns, the darker and more far-reaching his intentions appear, and the closer insanity looms. If she can’t find the brother her mother fled their island to raise, she doesn’t have a hope of saving anyone—unless she re-bonds Osaze.
With the fate of their people and all of humanity in the balance, can Calandra and Zale break the bonds of their past in time to prevent a war with cosmos-impacting consequences . . . and to save the people they love most?
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The Undine’s Tear is the first book in the mind-blowing young adult epic historical fantasy series Rise of the Grigori. If you like complex characters, lush world-building, ancient cultures, mermaids, dragons, angels, and demons, join Calandra and Zale in a search for redemption that will threaten the very fabric of the universe.
Buy The Undine’s Tear and dive into the adventure today!
A good book description needs some of the details of your novel, but you need to make sure you’re not overdoing it. Readers want a taste of the action, not a nine-course meal. In the Internet Age of Constant Distraction, a long blurb works against you. So make sure you’re giving them just enough to whet their appetites.
At Best Page Forward, we recommend your description have only two short paragraphs of story description after the headline. The first paragraph introduces the main character, their central conflict, and the novel’s inciting incident. The second builds in complications and sets the MC up for the final cliffhanger sentence. Then you can add a selling paragraph and CTA to convince the reader to buy.
But that’s it. Keep it short and simple. Let them have a taste of the action, but don’t force-feed them more details than they can handle.
Do that, and you’ll have readers devouring your books.