It’s good that you missed the gold rush. Sure, hundreds of thousands of sales and a few newspaper articles about you would’ve been nice, but the tactics of the early self-publishing days were doomed to fail. Many of the same scammers who made out like bandits are waiting on the sidelines for the next loophole to line their pockets. As a result, they’re going to miss the next wave of self-publishing success. That’s a shame for them, because this next wave is one you can ride forever.
The upcoming self-publishing success stories won’t be forged on the backs of the latest marketing method. Of course, you should always strive to learn as much as you can about the Amazon algorithm, Facebook ad targeting, and finding new email subscribers. Even though these strategies can yield real results, they’re built on the same foundation as the Kindle Gold Rush tactics. They’re wooden shanties built directly into the sand, and the next big storm is bound to sweep them away with the tide. When the hurricane winds cease, these professional and effective marketing methods will be left destroyed.
No, riding the next wave won’t be the result of these tactics or a shiny new app. It’ll come from somewhere rooted much deeper. It’ll come from a skill that all authors can learn. It’ll come from hard work on a concept all creative professionals can and should tap into.
If you want to be part of the next wave of successful authors, you need to learn to sell yourself through your own words.
Selling is one of those concepts that makes authors feel icky. It conjures up images of Leonardo DiCaprio’s character in Wolf of Wall Street making cold calls and scamming people for money. But “selling” isn’t a dirty word. It’s going to be the key to your success from here on out.
When you learn how to sell through saleswriting (also known as copywriting), you’ll improve every aspect of your author career. Authors who know how to write strong sales copy get more book reviews, write better ads, find more subscribers, recruit additional fans, and sell more books. They can better take advantage of the top marketing methods that work at any given time, but they’re not lost when those tactics no longer function.
Authors who learn the essentials of selling will keep selling well into the future. By applying these lessons, you can become part of the next wave. You can become a self-publishing success story.
It all starts with learning how to sell.